Aug 18, 2007

Google Blacklisting and Ad-Networks – Ethical Choice for a Webmaster

Having you website “flagged” by Google is very frustrating, but is it Google who is punishing you?

For many webmasters the problem is caused by "Ad-Networks" they subscribe, here is an illustration; “You buy a gun, the gun is picked up, fired and hurts someone, whose responsibility is it, yours or the gun manufacturer?" - Answer = 100% your responsibility

Did you need the gun in the first place? Were there better methods available? Did you check out the manufacturer / ad-network in this case by checking the experience of other users, particularly those end users who have had their PC’s screwed up and complained to Google?

There are many complaints on forums all over the Internet. Most end users, me included, are thankful Google is at least providing some warning. Why should the user put up with this annoying and nearly impossible to remove adware - from your site?

So take action against the real people who caused you the problem; as examples have you gone back to Casale Media or ValueClick or many others and asked them, (a) why does their code get you into these problems, and (b) what are they going to do about it?

We all have moral or ethical choices; your web site is delivering to the end user so 100% your responsibility. If you and others decide not to use Casale Media and ValueClick, then they would be out of business or might change their bad methods.

Webmaster, "as you did buy the gun"; Are the Ad-Network’s methods good for end users? When did you know they caused issues (adware / spyware / spam) for end users, only because Google flagged you? How much did the $$$ factor made you decide to use them?

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